Philosophical tenets in the construction of culinary discourse: The case of British celebrity chefs’ websites

The study investigates the websites of ten British celebrity chefs, ranging between the age of 38 and 82. They were chosen to be a representative sample in terms of gender, age and, above all, culinary personas. Using the Critical Discourse Analysis (CDA) and the Positive Discourse Analysis (PDA) approaches, the study examines the paragraphs that precede the recipes in order to understand the attitude towards food that makes the chefs easily...