Together we will find a ‘Jugaad’: Resource bricolage in the Indian mobile payments sector

This case study examines the process by which a startup in the resource-constrained environment of India was able to develop an innovative mobile payment solution using resource bricolage, recombining elements at hand. We illustrate how the startup, facing internal resource constraints and operating in an infrastructure and regulatory constrained environment, developed a mobile payment solution especially for the consumers at the Bottom of the...