How green marketing mix strategies affects the firm's performance: a Malaysian perspective

Volume: 7, Pages: 113
Published: Apr 8, 2019
Abstract
Green approaches are a 'must' in the current business environment given the importance of environmental issues in different aspects of business activities in different businesses such as electrical and electronics manufacturing firms. Green marketing strategies are one of the main green approaches in manufacturing industry influencing environmental outcomes and firm performance in different levels. This study aims to investigate the effects of...
Paper Details
Title
How green marketing mix strategies affects the firm's performance: a Malaysian perspective
Published Date
Apr 8, 2019
Volume
7
Pages
113
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