The Who, Where, What, How and When of Market Entry
Abstract
This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant‐incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm...
Paper Details
Title
The Who, Where, What, How and When of Market Entry
Published Date
May 22, 2019
Volume
56
Issue
7
Pages
1241 - 1259
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Notes
History