The role of regulatory focus and cognitive style in business angels’ evaluation of an investment opportunity

Volume: 21, Issue: 4, Pages: 353 - 377
Published: Apr 18, 2019
Abstract
This paper investigates how two cognitive mechanisms of business angels – regulatory focus and cognitive style – contribute to the process of evaluating an investment opportunity. Analyzing both qualitative and quantitative data collected from an international sample of business angels, indicates that both promotion and prevention regulatory foci are directly associated with the greater likelihood of a business angel positively evaluating an...
Paper Details
Title
The role of regulatory focus and cognitive style in business angels’ evaluation of an investment opportunity
Published Date
Apr 18, 2019
Volume
21
Issue
4
Pages
353 - 377
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