The link between vendor certification and growth in IT outsourcing: a tale of two stories

There has been a great deal of ambiguity and complexity in the relationship between vendor certification and vendor growth in the outsourcing context. In this study, the authors build a competitive mediation model, where they examine both the direct and the indirect effects of vendor certification on vendor growth. Using a combination of primary data (i.e. survey) and secondary data from a sample of 120 IT vendors in India, they find that vendor...