Entry mode deviation: A behavioral approach to internalization theory
Volume: 50, Issue: 8, Pages: 1359 - 1371
Published: Apr 16, 2019
Abstract
We explore when and why decision makers choose international entry modes (e.g., hierarchies or markets) that deviate from internalization theory’s predictions. By applying a cognitive perspective on entry mode decision making, we propose that the performance of prior international activities influences decision makers’ behavior in different ways than assumed in internalization theory. More specifically, due to a representativeness bias,...
Paper Details
Title
Entry mode deviation: A behavioral approach to internalization theory
Published Date
Apr 16, 2019
Volume
50
Issue
8
Pages
1359 - 1371
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