Could sustainability improve the promotion of luxury products?
Abstract
Purpose This paper aims to examine the extent to which sustainability information unfavorably impacts consumers’ behavior in the case of luxury. In particular, it explores the effect of social and environmental attributes on the perceived quality. Design/methodology/approach A between-subject experimental design involving 973 French and Saudi consumers has been conducted. Findings The results indicate that sustainability information negatively...
Paper Details
Title
Could sustainability improve the promotion of luxury products?
Published Date
Jun 10, 2019
Journal
Volume
31
Issue
4
Pages
488 - 511
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Notes
History