Shifting to the Cloud – How SAP’s Partners Cope with the Change

With the advance of cloud technology, enterprise software vendors have introduced software platforms to facilitate third-party contributions to their ecosys-tems. This shift towards cloud-based software plat-forms affects ecosystem partners who have to adopt the new technologies, rethink their business model, and change their sales strategies. To understand how partners cope with this change, we conducted an ex-ploratory case study within SAP’s...