Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions
Abstract
Although sales tasks require creative thinking, salespeople’s creativity has been identified as one of the most under-researched topics in the sales literature. This study contributes to filling this gap by understanding how responsible leadership and corporate social responsibility (CSR) perceptions can contribute to fostering salespeople’s creativity. This study’s empirical analysis is based on information provided by 176...
Paper Details
Title
Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions
Published Date
Apr 6, 2019
Journal
Volume
11
Issue
7
Pages
2053 - 2053
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