Business

Chemistry

Geometry

Commission

Online advertising

Biology

Paleontology

Product (mathematics)

Computer science

Native advertising

Argument (complex analysis)

Marketing

The Internet

World Wide Web

Political science

Context (archaeology)

Transparency (behavior)

Biochemistry

Finance

Advertising

Mathematics

YouTube endorsement marketing, sometimes referred to as native advertising, is a form of marketing where advertisements are seamlessly incorporated into the video content unlike traditional commercials. This paper categorizes YouTube endorsement marketing into three forms: (1) direct sponsorship where the content creator partners with the sponsor to create videos, (2) affiliated links where the content creator gets a commission resulting from purchases attributable to the content creator, and (3) free product sampling where products are sent to content creators for free to be featured in a video. Examples in each of the three forms of YouTube marketing can be observed across virtually all genres of video, such as beauty/fashion, gaming, culinary, and comedy. There are four major stakeholder interests at play—the YouTube content creators, viewers, YouTube, and the companies—and a close examination upon the interplay of these interests supports this paper’s argument that YouTube marketing is trending and effect...

YouTube Marketing: Legality of Sponsorship and Endorsement in Advertising