Match!

Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing

Published on Jun 1, 2019in Global Journal of Flexible Systems Management
· DOI :10.1007/s40171-019-00209-6
Muhammad Farooq1
Estimated H-index: 1
(Limkokwing University of Creative Technology),
Valliappan Raju1
Estimated H-index: 1
(Limkokwing University of Creative Technology)
Abstract
Due to digitalization today, we are more connected than ever before in human history. Access to the Internet has increased from 16 million in 1995 to 4157 million users by the end of December 2017. The industry which helped humanity connected and made the world a global village is the telecommunication industry. However, today the telecom companies are facing revenue losses; for instance, revenue of value-added services of telecom companies in Pakistan has reduced from Rs 5861 million in 2012 to 236 million by the end of 2017. Similarly, because of WhatsApp, Skype and Messenger usage, the long-distance call and SMS revenue of telecom companies in Pakistan have reduced from Rs 47,969 million in 2008 to 19,555 million at the end of 2017. With the empirical evidence from Pakistan and the literature from all over the world, this overview research paper summarizes the issues of the telecom sector and suggests a way forward to help the telecom companies to come out of this situation. For review paper, official telecom regulatory reports and GSMA reports have been referred. This study concluded that, on the one hand, telecom company’s revenue is decreasing and, on the other hand, it is bringing enormous opportunities to the companies. Telecom companies can get the benefit of changing customer preferences’ by understanding customers’ requirements, producing and selling Internet and digital value-added products and services in parallel with traditional telephony services
  • References (40)
  • Citations (1)
📖 Papers frequently viewed together
12 Citations
2014
78% of Scinapse members use related papers. After signing in, all features are FREE.
References40
Newest
#1Kumar Shalender (Chitkara University)H-Index: 1
#2Rajesh Kumar Yadav (Amity University)H-Index: 1
The study aims to examine the relationship between manager personality, strategic flexibility, and firm performance. Using the five-factor personality model, the study hypothesizes the relationship between manager personality and strategic flexibility. Further, we propose that strategic flexibility mediates the relationship between manger personality and firm performance. A sample of 162 managers from various automobile companies is used for conducting empirical analysis. The findings of the stu...
4 CitationsSource
#1Muhammad FarooqH-Index: 48
#2Saeed MuhammadH-Index: 1
Last. Abdul QadirH-Index: 1
view all 5 authors...
Service quality is a critical component in any company’s performance. Bad service creates a lousy brand image in the eyes of customers which is difficult to remove. Pakistan International Airline (PIA), a well-known airline in Pakistan is receiving criticism from its passenger’s regarding service quality. However, there are very few studies focusing on the improvement of service quality of PIA. In this research, the authors have identified the critical components of customer satisfaction wit...
2 CitationsSource
#1Daniel Weber (Detecon)H-Index: 1
#2Christian Schilling (Detecon)H-Index: 1
Last. Frank Wisselink (Detecon)H-Index: 1
view all 3 authors...
Low Power Wide Area (LPWA) technologies mark a new era of digitalization. For the first time, small devices with tiny batteries can connect virtually everywhere and directly to the internet. This game-changer for the Internet of Things (IoT) offers Telco’s exciting opportunities. Currently, there are competing LPWA technologies available, which facilitate a variety of strategic options. Key differentiator between the technologies is the choice between using unlicensed or licensed spectrum as wel...
1 CitationsSource
#1Jan Heinemann (Detecon)H-Index: 1
#2Oliver Platzen (Detecon)H-Index: 1
Last. Carolina Schiefer (Detecon)H-Index: 1
view all 3 authors...
In times of rapid technological development and disruptive digital transformation, it is imperative for companies to keep an eye on a constantly growing and changing environment of potential competitors, partners, suppliers, etc. The radar tool and methodology offers an intuitive and simple foresight mechanism for an entire organization to enable transparency and discourse about industry change at any corporate level. At the same time this approach needs to be well integrated within the company’...
1 CitationsSource
#1Krzysztof Korzunowicz (Detecon)H-Index: 1
As the telco industry is starting to go down the path of virtualization and software defined everything, then they start hitting the same walls that the IT companies have hit almost 10 years ago—the walls to _real_ agility. The walls are in many places: in the technology stack, in the organizational setup and, what is the most difficult to change, in habits of people. This paper provides a short version of the story behind the transformation to real agility in IT, as well as general areas of nee...
1 CitationsSource
#1Chin-Gi Hong (Detecon)H-Index: 1
#2Christian Dietze (Detecon)H-Index: 1
New digitization technologies, such as Artificial Intelligence (AI), Big Data and Machine-to-Machine Communication (M2M), are becoming widely available. These technologies come with tremendous potential for improving the efficiency and effectiveness of business processes through increased automation. In order to approach such digital transformation endeavor in a structured manner and to be able to effectively rake these benefits, an integrated BPM lifecycle approach is strongly recommended. The ...
1 CitationsSource
#1Frank Wisselink (Detecon)H-Index: 1
#2Dominik Schneider (Detecon)H-Index: 1
Artificial Intelligence emerges in many households fueled by the physical speech assistants and other Internet of Things devices pushed by the Over The Top providers (OTT). After outrunning Telcos in the World Wide Web (WWW) the next race is on. This next challenge concerns a domain which was previously solely the domain of the Telco: the home and being more precisely, its residents. The OTTs would like to understand household members even better than by solely analyzing their behavior in the WW...
1 CitationsSource
#1Ulrike Eberhard (Detecon)H-Index: 1
#2Arnulf Heuermann (Detecon)H-Index: 1
There is evidence that the availability of affordable high speed broadband networks has positive direct and indirect impact on the growth of economies. However, for private investors the roll out of broadband networks especially into less densely populated regions is financially not viable. Governments worldwide are addressing the need to close the digital divide by different approaches. Mexico has chosen a unique approach by establishing a Mobile Open Access Wholesale Network in the 700 MHz ban...
1 CitationsSource
#1Jan Grineisen (Detecon)H-Index: 1
#2Giulia Rehme (Detecon)H-Index: 1
Telecommunication companies face a new competitive environment with over-the-top players substituting classic communication services. The development of a digital ecosystem can be an important step to keep up with the competition by achieving a higher degree of innovation, entering new markets and improving customer experience. To do so, telecommunication companies exploit their digital expertise and play an essential role in the market by taking the position of an ecosystem orchestrator. The ar...
1 CitationsSource
#1Lothar Reith (Detecon)H-Index: 1
SDN NFV World Congress in The Hague in Oct. 2017 celebrated with 1700 delegates the fifth anniversary of the launch of the NFV whitepaper at the 2012 SDN World Congress in Darmstadt. Important new sessions included the Zero Touch and Carrier Automation Summit, TIP Telecom Infra Project Focus, and numerous Workshops organized by ETSI, MEF, OSM, ONAP and ONF. SDN and NFV now touches all parts of the network: Business services, SD-WAN, 5G Core, Access and Transport, Cloud-Optical, Broadband Access,...
1 CitationsSource
Cited By1
Newest
#1Nakul Parameswar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 1
#2Sanjay Dhir (IITD: Indian Institute of Technology Delhi)H-Index: 7
Last. Sushil (IITD: Indian Institute of Technology Delhi)H-Index: 24
view all 3 authors...
International joint ventures (IJVs) have been explored in the extant strategic management literature from multiple facets. This study extends beyond the usual areas of research in the IJV literature and attempts to explore the interaction choice of IJV parent firms post-termination of their IJV. Using data on terminated two-partner IJV headquartered in India, we attempt to determine the ranking of choice of interaction post-IJV termination as supplier–buyer, complement, or competitor. Five facto...
1 CitationsSource
#1Muhammad Farooq (Limkokwing University of Creative Technology)H-Index: 1
#2Valliappan Raju (Limkokwing University of Creative Technology)H-Index: 1
This study answers the question of why JAZZ (a telecom service provider) is the market leader in Pakistan since 1992. The goal is to explore that despite the evolution of technology which has disrupted many industries, many companies lost their revenues but JAZZ as market leader continuously gained market share in the last two decades. To identify that the multidimensional customer experience model of Schmitt (J Mark Manag 15(1–3):53–67. https://doi.org/10.1362/026725799784870496, 1999) has been...
Source