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Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing

Published on Jun 1, 2019in Global Journal of Flexible Systems Management
· DOI :10.1007/s40171-019-00209-6
Muhammad Farooq1
Estimated H-index: 1
(Limkokwing University of Creative Technology),
Valliappan Raju1
Estimated H-index: 1
(Limkokwing University of Creative Technology)
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Abstract
Due to digitalization today, we are more connected than ever before in human history. Access to the Internet has increased from 16 million in 1995 to 4157 million users by the end of December 2017. The industry which helped humanity connected and made the world a global village is the telecommunication industry. However, today the telecom companies are facing revenue losses; for instance, revenue of value-added services of telecom companies in Pakistan has reduced from Rs 5861 million in 2012 to 236 million by the end of 2017. Similarly, because of WhatsApp, Skype and Messenger usage, the long-distance call and SMS revenue of telecom companies in Pakistan have reduced from Rs 47,969 million in 2008 to 19,555 million at the end of 2017. With the empirical evidence from Pakistan and the literature from all over the world, this overview research paper summarizes the issues of the telecom sector and suggests a way forward to help the telecom companies to come out of this situation. For review paper, official telecom regulatory reports and GSMA reports have been referred. This study concluded that, on the one hand, telecom company’s revenue is decreasing and, on the other hand, it is bringing enormous opportunities to the companies. Telecom companies can get the benefit of changing customer preferences’ by understanding customers’ requirements, producing and selling Internet and digital value-added products and services in parallel with traditional telephony services
  • References (39)
  • Citations (1)
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References39
Newest
Kumar Shalender1
Estimated H-index: 1
(Chitkara University),
Rajesh Kumar Yadav1
Estimated H-index: 1
(Amity University)
The study aims to examine the relationship between manager personality, strategic flexibility, and firm performance. Using the five-factor personality model, the study hypothesizes the relationship between manager personality and strategic flexibility. Further, we propose that strategic flexibility mediates the relationship between manger personality and firm performance. A sample of 162 managers from various automobile companies is used for conducting empirical analysis. The findings of the stu...
Published on Jan 30, 2019in The Journal of Social Sciences Research
Muhammad Farooq37
Estimated H-index: 37
,
Saeed Muhammad1
Estimated H-index: 1
+ 2 AuthorsAbdul Qadir1
Estimated H-index: 1
Service quality is a critical component in any company’s performance. Bad service creates a lousy brand image in the eyes of customers which is difficult to remove. Pakistan International Airline (PIA), a well-known airline in Pakistan is receiving criticism from its passenger’s regarding service quality. However, there are very few studies focusing on the improvement of service quality of PIA. In this research, the authors have identified the critical components of customer satisfaction wit...
Published on Jan 1, 2019
Frank Wisselink1
Estimated H-index: 1
(Detecon),
Dominik Schneider1
Estimated H-index: 1
(Detecon)
Artificial Intelligence emerges in many households fueled by the physical speech assistants and other Internet of Things devices pushed by the Over The Top providers (OTT). After outrunning Telcos in the World Wide Web (WWW) the next race is on. This next challenge concerns a domain which was previously solely the domain of the Telco: the home and being more precisely, its residents. The OTTs would like to understand household members even better than by solely analyzing their behavior in the WW...
Published on Jan 1, 2019
Gregory Lukowski1
Estimated H-index: 1
(Detecon),
Andreas Rauch1
Estimated H-index: 1
(Detecon),
Thomas Rosendahl1
Estimated H-index: 1
(DT: Deutsche Telekom)
Digital twins, i.e. exact virtual digital representations of a physical asset, process or system, are becoming increasingly more widespread. Recently, they have been emerging across industries and society levels, e.g. in the form of virtual models of wind turbines, cars, cities, factories or human organs. The rise of digital twins can be mainly attributed to their ability to integrate large amounts of data and to combine this data with advanced data processing methods such as artificial intellig...
Published on Jan 1, 2019
Jörg Borowski1
Estimated H-index: 1
(Detecon),
Birinder Singh Khurana1
Estimated H-index: 1
(DT: Deutsche Telekom)
New technologies like 5G, Edge Computing, cloudification and softwarization allow Telcos to reinvent their networks and transform them into a source for new business and enabler for a unique market position. However, the challenge is to the least extent an engineering task. The transformation will require a new organization with design principles that leverage new network technologies to the fullest: A new way of working for people, convergence enabling to break silos and economical innovation. ...
Published on Jan 1, 2019
Lothar Reith1
Estimated H-index: 1
(Detecon)
SDN NFV World Congress in The Hague in Oct. 2017 celebrated with 1700 delegates the fifth anniversary of the launch of the NFV whitepaper at the 2012 SDN World Congress in Darmstadt. Important new sessions included the Zero Touch and Carrier Automation Summit, TIP Telecom Infra Project Focus, and numerous Workshops organized by ETSI, MEF, OSM, ONAP and ONF. SDN and NFV now touches all parts of the network: Business services, SD-WAN, 5G Core, Access and Transport, Cloud-Optical, Broadband Access,...
Published on Jan 1, 2019
Chin-Gi Hong1
Estimated H-index: 1
(Detecon),
Christian Dietze1
Estimated H-index: 1
(Detecon)
New digitization technologies, such as Artificial Intelligence (AI), Big Data and Machine-to-Machine Communication (M2M), are becoming widely available. These technologies come with tremendous potential for improving the efficiency and effectiveness of business processes through increased automation. In order to approach such digital transformation endeavor in a structured manner and to be able to effectively rake these benefits, an integrated BPM lifecycle approach is strongly recommended. The ...
Published on Jan 1, 2019
Carsten Glohr1
Estimated H-index: 1
(Detecon)
Telecommunications companies must constantly adapt their business models to maintain their competitive position in the business customer segment. In all three major business segments of the B2B market—i.e. network services, software services, and computing services—disruptive effects will change the telco landscape.
Published on Jan 1, 2019
Carolin Obernolte1
Estimated H-index: 1
(Detecon),
Joachim Hauk1
Estimated H-index: 1
(Detecon),
Clemens Aumann1
Estimated H-index: 1
(Detecon)
Every digital service has its downside: (private) customers are left completely in the dark about which data is collected and used by the different services offered for example by digital giants such as Google, Facebook and Amazon. Private customers leave their digital footprint whenever they like a friend’s photo, order goods online, or search for topics of their interest, such as nice hotels, cars or cloths. Customers are creating their digital identities without even realizing it, as they do ...
Published on Jan 1, 2019
Thomas Heilen1
Estimated H-index: 1
How do you go about developing, positioning, and launching your products in times of change and disruption? What capabilities must telecommunications carriers acquire to support their chosen business models? Thomas Heilen, for many years head of Deutsche Telekom’s German Product Management, has a wealth of profound knowledge and an impressive track record. In the following interview, he shares his viewpoints and experience related to some of the most hotly debated topics in the telco industry to...
Cited By1
Newest
Muhammad Farooq37
Estimated H-index: 37
,
Muhammad Farooq1
Estimated H-index: 1
(Limkokwing University of Creative Technology),
Valliappan Raju1
Estimated H-index: 1
This study answers the question of why JAZZ (a telecom service provider) is the market leader in Pakistan since 1992. The goal is to explore that despite the evolution of technology which has disrupted many industries, many companies lost their revenues but JAZZ as market leader continuously gained market share in the last two decades. To identify that the multidimensional customer experience model of Schmitt (J Mark Manag 15(1–3):53–67. https://doi.org/10.1362/026725799784870496, 1999) has been...
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