Customer value co-creation in the business-to-business tourism context: The roles of corporate social responsibility and customer empowering behaviors

Volume: 39, Pages: 137 - 149
Published: Jun 1, 2019
Abstract
Customer value co-creation is a process that contributes to a tour company's sustainable growth. The purpose of this study is to explore the role of corporate social responsibility (CSR) in fostering customer value co-creation in the business-to-business (B2B) tourism service context as well as the mechanisms underlying this relationship. Participants in the research were frontline employees and managers of tour companies and their customer...
Paper Details
Title
Customer value co-creation in the business-to-business tourism context: The roles of corporate social responsibility and customer empowering behaviors
Published Date
Jun 1, 2019
Volume
39
Pages
137 - 149
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.