Relational governance strategies for advanced service provision: Multiple paths to superior financial performance in servitization
Abstract
The ability of manufacturing companies to offer advanced services and achieve superior financial performance remains an open question in the servitization literature. One central question relates to how providers govern customer relationships to realize profits through servitization. This study addresses this question by unraveling the complex relations between advanced service provision, relational governance strategies, and the financial...
Paper Details
Title
Relational governance strategies for advanced service provision: Multiple paths to superior financial performance in servitization
Published Date
Aug 1, 2019
Journal
Volume
101
Pages
906 - 915
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