Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Abstract
This work examines the effects of conversational chatbot interfaces on consumers’ brand perceptions and purchase decisions. Evidence from four experiments shows that incorporating such interfaces into the shopping process promotes more intimate consumer-brand relationships and increases consumers’ inclination to choose more higher-priced premium offers compared to traditional...
Paper Details
Title
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Published Date
Jan 1, 2019
Journal
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Notes
History