Pester Power: Understanding Parent–Child Communication About Fruits and Vegetables in Low-Income Families From the Child’s Perspective
Abstract
Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were...
Paper Details
Title
Pester Power: Understanding Parent–Child Communication About Fruits and Vegetables in Low-Income Families From the Child’s Perspective
Published Date
Mar 25, 2019
Journal
Volume
25
Issue
3
Pages
182 - 192
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