Consumer’s risk perception on the Belt and Road countries: evidence from the cross-border e-commerce

Understanding consumer’s risk perception on the Belt and Road (B&R) countries is important for the development of cross-border e-commerce (CBEC) along these countries. However, most of the extant studies cannot properly analyze consumer’s risk perception due to the limited data collected by questionnaires. Therefore, this study proposes a text-mining-based framework to study consumer’s risk perception on the B&R countries based on massive...