It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success

This paper aims to deepen the understanding about when and how the mobilization of resources through strong and weak ties in a focal firm’s network can affect new product success. It addresses two significant gaps in the literature. While prior research has advanced the understanding of how factors around tie strength, resource mobilization, and environmental characteristics relate to new product development, it has yet to offer a more holistic...