Creating compassion: How volunteering websites encourage prosocial behaviour

Volume: 29, Issue: 1, Pages: 57 - 76
Published: Mar 1, 2019
Abstract
Organisations increasingly use websites to promote prosocial behaviour such as volunteering, philanthropy, and activism. However, these websites often fail to encourage prosocial behaviours effectively. To address the lack of relevant research, we develop, then refine, a design model that identifies the user experience factors that create intention to engage in prosocial behaviour on websites. We test an initial model developed from the...
Paper Details
Title
Creating compassion: How volunteering websites encourage prosocial behaviour
Published Date
Mar 1, 2019
Volume
29
Issue
1
Pages
57 - 76
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