Demystifying Disruptive Innovation Phenomenon: Economic and Societal Impacts
Abstract
This research aims to demystify disruptive innovation phenomena and its economic and societal impacts. The study is investigative in nature and highlights the gap between the current endorsed disruptive innovation theory and the actual impacts of the phenomena as evident in markets, industries, and societies. The study adopts a positivism philosophical approach and deductive reasoning that builds on secondary data from literature across multiple...
Paper Details
Title
Demystifying Disruptive Innovation Phenomenon: Economic and Societal Impacts
Published Date
Mar 6, 2019
Volume
64
Pages
9 - 24
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