ENSINO DE ESTRATÉGIA EM MBAS EXECUTIVOS E MESTRADOS PROFISSIONAIS: O PAPEL NEGLIGENCIADO DA EXECUÇÃO

Volume: 59, Issue: 1, Pages: 62 - 67
Published: Feb 22, 2019
Abstract
Textbooks and conceptual or empirical articles about strategy tend to address typologies based on competitive positioning (e.g., Mintzberg, 1988; Porter, 1985) or corporate decisions such as diversification and verticalization (Barney, 2010). However, they rarely address the fact that the development of a sustainable competitive position (a competitive advantage) depends on not only formulating a plan, but also on paying careful attention to its...
Paper Details
Title
ENSINO DE ESTRATÉGIA EM MBAS EXECUTIVOS E MESTRADOS PROFISSIONAIS: O PAPEL NEGLIGENCIADO DA EXECUÇÃO
Published Date
Feb 22, 2019
Volume
59
Issue
1
Pages
62 - 67
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