When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Incentives

Several online review platforms offer monetary incentives to motivate individuals to write reviews and keep them engaged with the platforms. While existing studies have examined the effects of completion-contingent monetary incentives (which uniformly reward users as long as they write reviews on the platform), we know little about the effectiveness of performance-contingent monetary incentives (which reward platform users based on the quality...