Disruptive innovations in the sheet music industry: a multiple case study of entrepreneurial firms
Published: Sep 24, 2018
Abstract
Current disruptive innovation theories suggest that disruptors are eventually able to better address consumer needs with their technology. With a comparative case study of seven cases, we develop a theoretical model that proposes pathways along which entrepreneurial firms actually make sense of consumer needs in a digital innovation context with disruptive potential. One such pathway echoes an activist movement defined by a cause to democratize...
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