Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity

Volume: 99, Pages: 215 - 225
Published: Jun 1, 2019
Abstract
The purpose of this paper is to investigate the processes underlying the relationship between creativity processes and new product performance. Drawing on the literature of new product development (NPD) and organizational creativity, we hypothesize that NPD speed mediates the relationship between creativity processes and new product performance and that encouragement by leadership moderates this mediating model. Using a sample of 245 companies...
Paper Details
Title
Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity
Published Date
Jun 1, 2019
Volume
99
Pages
215 - 225
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