The rise of the blogspert: biopedagogy, self-knowledge, and lay expertise on women’s healthy living blogs

Healthy living blogs are ideal sites to analyze how biopedagogy (the teaching of body regulation) operates through social media produced by everyday people. Drawing from a theoretical framework grounded in neoliberal governmentality, biopower, and individualization, this paper endeavors to understand how healthy living blogs function as pedagogical sites where body management is taught. To address this question, the food discourse on 459 healthy...