Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes
Abstract
The use of virtual worlds as an emerging technology is already having a significant impact on business to consumer commerce and on corporate Internet retailing strategies. This research investigates consumer behavior in e-commerce retail environments, particularly with respect to consumer attitudes toward using virtual world’s shopping compared to web-based, online shopping for real-world items. We investigate two forms of presence, perceived...
Paper Details
Title
Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes
Published Date
Nov 1, 2019
Journal
Volume
56
Issue
7
Pages
103153 - 103153
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Notes
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