Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
Abstract
Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The...
Paper Details
Title
Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
Published Date
Aug 1, 2019
Journal
Volume
101
Pages
597 - 606
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