Internet of Things and social platforms: an empirical analysis from Indian consumer behavioural perspective

Internet technology has flourished in India keeping pace with other developing countries. In keeping pace with this advancement, the Internet of Things (IoT) technology is also spreading in India. Government of India (GOI) has realised IoT’s business prospect and published draft policy on IoT in 2015. To achieve a better result, the prospective users are required to be kept aware regarding the prospect of IoT and for this, social media is...