In Search of Behavioral Opportunities From Misattributions of Luck
Abstract
How performance is perceived and attributed has important implications for strategizing. Much research in the cognitive and social sciences suggests that people tend to mistake luck for skill in evaluations and ignore how future performances regress to the mean. We argue that these systematic mistakes can be translated into an alternative source of profit: informed strategists can take advantage of others’ misattributions of luck by exploiting...
Paper Details
Title
In Search of Behavioral Opportunities From Misattributions of Luck
Published Date
Oct 1, 2019
Journal
Volume
44
Issue
4
Pages
896 - 915
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