A peer-to-peer (P2P) platform business model: the case of Airbnb
Abstract
This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality,...
Paper Details
Title
A peer-to-peer (P2P) platform business model: the case of Airbnb
Published Date
Feb 22, 2019
Journal
Volume
13
Issue
4
Pages
647 - 669
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Notes
History