Merci Handy: From start-up to born-global?
Volume: 20, Issue: 4, Pages: 301 - 309
Published: Feb 25, 2019
Abstract
Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global...
Paper Details
Title
Merci Handy: From start-up to born-global?
Published Date
Feb 25, 2019
Volume
20
Issue
4
Pages
301 - 309
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Notes
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