Contractual restraints and performance in franchise networks

Volume: 82, Pages: 96 - 105
Published: Oct 1, 2019
Abstract
null null Contractual control in franchising is exercised by using the following clauses: exclusive dealing, exclusive territory, tying arrangement, resale price maintenance, real option, lease control, alienation and non-competition covenants. Previous research has not explained the performance consequences of these contractual restraints in franchise contracting. This study examines - from a franchisor perspective - the impact of individual...
Paper Details
Title
Contractual restraints and performance in franchise networks
Published Date
Oct 1, 2019
Volume
82
Pages
96 - 105
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