Original paper
The antecedents and postcedents of satisfaction in business-to-business relationships in South Africa
Abstract
Background: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of this study was to establish whether a positive relationship exists between trust and commitment, whether trust has a positive influence on commitment, whether trust and commitment positively influence...
Paper Details
Title
The antecedents and postcedents of satisfaction in business-to-business relationships in South Africa
Published Date
Feb 25, 2019
Volume
50
Issue
1
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Notes
History