Decision making in social media with consistent data

Volume: 172, Pages: 33 - 41
Published: May 15, 2019
Abstract
null null The use of data obtained from social media in decision-making is growing, because people are increasingly using these means to inform themselves, express opinions or make valuations of brands, services, etc. Increasingly, people and organizations use this information to make strategic decisions for their business. This decision process involves, among other thing, obtaining a ranking of alternatives to support the decision. However, in...
Paper Details
Title
Decision making in social media with consistent data
Published Date
May 15, 2019
Volume
172
Pages
33 - 41
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