The narcissism of crowdfunding entrepreneurs
Abstract
Social networks and personality traits of the entrepreneur affect investors’ willingness to finance start-ups, particularly in reward-based crowdfunding where observable individual characteristics are paramount. We study the impact of crowdfunding entrepreneurs’ narcissism on campaign design and campaign outcome. We distinguish between the ego-defensive behavior and grandiose/arrogant behavior of narcissists in the hypotheses for campaign...
Paper Details
Title
The narcissism of crowdfunding entrepreneurs
Published Date
Feb 22, 2019
Journal
Volume
55
Issue
1
Pages
57 - 76
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