Harnessing business analytics value through organizational absorptive capacity
Abstract
Business analytics (BA) is a resource-intensive, risky endeavor. However, the literature has not addressed the important question of how to assimilate BA technologies for competitive advantage. We build a research framework and outline the BA assimilation mechanisms through organizational absorptive capacity (AC). Data were collected from 600 companies across six countries and analyzed using partial least squares. The findings revealed that...
Paper Details
Title
Harnessing business analytics value through organizational absorptive capacity
Published Date
Nov 1, 2019
Journal
Volume
56
Issue
7
Pages
103152 - 103152
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