INFLUENCE OF STRATEGIC PARTNERSHIPS ON THE INTERNATIONAL TOURISM DEMAND IN KENYA

Volume: 6, Issue: 1
Published: Jan 18, 2019
Abstract
The focus of this research was to investigate on the null null strategic partnerships that can effectively market the country as a tourist destination. null null The study also sought to determine the moderating effect of government regulations on the relationship between null null strategic partnerships null null and international tourism demand in Kenya. The researcher used cross sectional research design where both qualitative and...
Paper Details
Title
INFLUENCE OF STRATEGIC PARTNERSHIPS ON THE INTERNATIONAL TOURISM DEMAND IN KENYA
Published Date
Jan 18, 2019
Volume
6
Issue
1
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