Review paper
The limits and promises of embeddedness as a strategy for social value creation
Volume: 16, Issue: 1, Pages: 100 - 115
Published: Jan 17, 2019
Abstract
Purpose Multinational enterprises (MNEs) attempting to create social value in base of the pyramid (BoP) economies are encumbered by unique market and institutional barriers. To overcome these challenges, BoP scholars have advocated the strategy of using embeddedness as a replacement for inefficient formal institutions. Reliance on informal social ties for coordinating market exchange, however, leads to costly investments, exposure to opportunism...
Paper Details
Title
The limits and promises of embeddedness as a strategy for social value creation
Published Date
Jan 17, 2019
Volume
16
Issue
1
Pages
100 - 115
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