Design of review systems – A strategic instrument to shape online reviewing behavior and economic outcomes

Volume: 28, Issue: 2, Pages: 104 - 117
Published: Jun 1, 2019
Abstract
As online reviews play a decisive role in consumers’ purchase decisions, e-commerce platforms are using review systems strategically to obtain a competitive advantage. However, the strategic potential can only be leveraged if the review system is designed appropriately. Research on the design of review systems and the effects of design choices has not yet been summarized or synthesized in a review article. We aim to close this gap by providing a...
Paper Details
Title
Design of review systems – A strategic instrument to shape online reviewing behavior and economic outcomes
Published Date
Jun 1, 2019
Volume
28
Issue
2
Pages
104 - 117
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