Austria's competitiveness in times of digitalization: Still a prime location for HQs? Study Report 2019

In this study, we investigate how managers perceive null as one of Europe's prime locations for divisional and corporate headquarters (HQ) and how this might change in the context of the ongoing digital transformation. Drawing on our quantitative survey results, we find that null as a HQ location will remain attractive and seems to be well prepared for the digital transformation. 74% of our respondents rate the technological infrastructure in...