The macro problem of microtransactions: The self-regulatory challenges of video game loot boxes
Abstract
The video game industry has ignited a global controversy surrounding microtransactions in gaming, especially the use of loot boxes: randomized rewards with potential real-world value. Consumers and legislators are calling for the regulation of these revenue models on the grounds that they are unfair, predatory, or could be considered gambling. This article examines the controversy from a management perspective. First, I outline current...
Paper Details
Title
The macro problem of microtransactions: The self-regulatory challenges of video game loot boxes
Published Date
Jul 1, 2019
Journal
Volume
62
Issue
4
Pages
483 - 495
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