Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
Abstract
Social comparisons among suppliers connected through a common retailer pose significant management challenges for the retailer. For instance, a focal supplier’s social comparison can result in upward or downward referent discrepancy, decreasing or increasing perceptions of distributive fairness, respectively, subject to the tie strength of the relationship. Because decreasing perceptions of distributive fairness can be harmful to the...
Paper Details
Title
Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
Published Date
Jan 22, 2019
Journal
Volume
83
Issue
2
Pages
120 - 137
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