Understanding value creation and word-of-mouth behaviour at cultural events
Abstract
Despite its undoubted importance to policy makers and practitioners, cultural value remains a highly contested concept. Empirical work in the area has, meanwhile, been hampered by the use of a unidimensional framework of cultural value. The understanding of word-of-mouth (WOM) communication behaviour related to cultural values has consequently been limited. The purpose of this paper is to develop cultural value segments using a multidimensional...
Paper Details
Title
Understanding value creation and word-of-mouth behaviour at cultural events
Published Date
Jan 22, 2019
Journal
Volume
39
Issue
7-8
Pages
498 - 518
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