Responses to losses in high-deductible health insurance: persistence, emotions, and rationality

There have been few empirical studies on how consumers respond to their loss experience over time when choosing between high- and low-deductible health insurance plans. To address this question, we designed a ten-period web-based experiment to explore how subjects respond to the presence or absence of illness-related costs in a given period when making their future health insurance choices when they are explicitly informed that future premiums...