The Tourist Stereotype Model: Positive and Negative Dimensions
Abstract
This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent:...
Paper Details
Title
The Tourist Stereotype Model: Positive and Negative Dimensions
Published Date
Jan 23, 2019
Journal
Volume
59
Issue
1
Pages
37 - 51
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