Alliance proactiveness and firm performance in an emerging economy

Volume: 82, Pages: 226 - 237
Published: Oct 1, 2019
Abstract
Alliance proactiveness is a key contributor to the performance of firms engaging in strategic alliances in industrial markets. As a foundation of alliance management capability, alliance proactiveness enables firms to react faster to emergent opportunities and gain early mover advantages. We examine the relevance of this construct and its internal and external contingencies. Specifically, we argue that the impact of alliance proactiveness is...
Paper Details
Title
Alliance proactiveness and firm performance in an emerging economy
Published Date
Oct 1, 2019
Volume
82
Pages
226 - 237
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