Chief Reputation Officer (CRO): Envisioning the Role

Reputation management (RM), a loosely thrown around catchphrase, means enormously more than just crisis communications on social media, risk management, corporate ethics, and CSR activities. CEOs, Public Relations, and other departments are all unfit to handle the responsibility entirely. This study is a critique of contemporary RM practices that rely excessively on CEO supremacy and symbolic-communications-based activities. Scholars view RM as...