Internal market orientation as a value creation mechanism
Abstract
Purpose
This conceptual paper aspires to re-examine the nature, aim and scope of Internal
Market Orientation (IMO) and introduce it as a value creation mechanism for the firm’s
internal market. A service-dominant logic (SDL)-based perspective of the IMO notion is
advanced and the key steps and phases for value creation in the internal market are outlined.
Design/methodology/approach
This conceptual paper bridges the IM discourse with...
Paper Details
Title
Internal market orientation as a value creation mechanism
Published Date
Apr 3, 2019
Volume
33
Issue
2
Pages
233 - 244
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Notes
History