For whom do we write?

As an editor, I am sensitive to the audience for whom an author is writing. My interest in this topic stems from what I see as a systemic yet hidden problem with the way the peer review system operates, namely, that authors focus so much on making the review team happy that they may end up not writing for any other stakeholder. As a result, while the revised article may satisfy the review team's needs (and if it does not it is unlikely to be...