The effects of celebrity gossip on trust are moderated by prosociality of the gossipers

Previous research suggests that gossip serves several functions in regulating group dynamics (e.g. bonding, entertainment) and is preferentially used by prosocial individuals to protect the group from exploitation. However, it is still unclear what mechanisms underlie these functions and compel prosocial people to gossip. Because gossip provides information about the attitudes and moral views of an interaction partner we hypothesized that for...